Policy for the use and management of cookies

What are cookies?

Cookies are very small text files that a website can use by saving them to your device. The purpose of cookies is to "remember" your device, to remember your actions and preferences and to be able to recognize the device when you later enter https://nik.bg/. Cookies are all files that collect and store such information. When you visit the website, you will be invited to accept or decline cookies.

How do we use cookies?

Cookies are used for various purposes. They help us to better select the content according to your interests, to monitor the traffic on the website, to ensure that you get maximum functionality and more.
  • Own cookies
These cookies are used only by us and for this reason are called our own cookies. They are necessary to improve the operation of the website and to allow its normal functioning, security and diagnostics. Session cookies are stored on your device only during the current session, during the browsing of https://nik.bg/. They ensure the functioning of the site and the display of such an amount of information that corresponds to your internet consumption. They also remember your decision to use cookies. These cookies are deleted when you close your browser.
  • Third party cookies
In order to optimize the website and improve its presentation in the online space, https://nik.bg/ implements third-party cookies. In these cases, the processing of data, including the collection of personal data, is carried out by the providers of these services. In addition, in some cases it is possible for these technologies to interact with each other in order to reach as many users as possible and improve the automatic process of selecting the most relevant services and products for them. Below are the technologies we use, whose cookies are active at https://nik.bg/.
  • Google Analytics
We use Google Analytics cookies, which collect general statistics related to how users use the website, in order to improve the presentation and navigation of the website. Data is collected on the time of the visit, the pages visited and the time spent on each web page. Google complements these statistics with general demographics and user interest information.
  • Google Tag Manager
This technology allows us to organize and manage the ways in which cookies are placed and used at https://nik.bg/. Its mechanism of operation is the creation of files containing data on the number of times in which users have taken specific actions.
  • Facebook Pixel
Through Facebook Pixel, third parties report information about user behavior (for example, when you select certain buttons) for the time you use the site, mainly for statistical and marketing purposes. This functionality also allows the connection with other technologies that work with data from Facebook, aimed at improving the efficiency of https://nik.bg/. Facebook does not disclose any personal information about users whose behavior Facebook Pixel collects information about while using the site.
  • Hubspot
Hubspot is a platform for improving the content of the website. Hubspot provides secure user browsing and optimizes the user experience. For this purpose, Hubspot may collect data on how the website is used. The information is processed after the user has expressed his consent by checking the "I agree" button . So Hubspot creates a cookie containing this information.
  • Hotjar
We use Hotjar to obtain information about the behavior of users who use our website to improve it.  

What data do we collect through our cookies?

When we use our cookies, in some cases we or third parties receive the IP address of the device you use when you visit the website. From https://nik.bg/ we use the IP address, device number, operating system, internet provider, time of visit, reference URL and location data in relation to the device used to ensure the functionality of the website, for the purposes of security and to perform diagnostics. In some cases, third parties, namely companies offering the software solutions listed above, may collect personal data that users voluntarily provide when completing online forms in order to use the services offered by the website. In these cases, the responsibility for processing lies with them.

How to control cookies?

You can change your browser settings at any time, including deleting or blocking cookies. You can disable the use of cookies or accept all cookies. Information on the settings of your browser can be found in its documentation. For more information, see aboutcookies.org.

What happens if you disable some of the cookies?

Due to the fact that cookies are required for the normal functioning of https://nik.bg/, their exclusion may lead to the impossibility to use some of the functionalities of the website.

When can we change the current policy?

We reserve the right to change this policy at any time by updating, supplementing and amending it. For changes in this policy, you can find out from https://nik.bg/, section "Policy for management and use of cookies".

Cookie policy, version from (20.10.2021)